Puprpose of campaign:
This campaign was developed during my time at Liva Group. It addresses the issue of insufficient sleep among both children and adults, while simultaneously supporting the promotion of Liva Publishing’s sleep-related books.
The campaign deliverables included Instagram feed posts, a story, newsletter layout suggestions for Mailchimp, as well as printed flyers.
The tool used for this design:
Adobe Illustrator, Adobe Express og Canva
About the campaign theme:
The design theme was intended to evoke a sense of universe and dreamscape, creating the impression of being drawn into sleep and a calm state when viewing the different visuals. Additionally, the use of gradients and purple/pink tones was chosen to reinforce the feeling of night and a ‘dreamlike universe’.
